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Life Coach NYC

life coach nI AM. I am an athlete. I am a coach. I am an entrepreneur. I am a podcast host. I am a wife. I am a mom. I am a daughter. I am a sister. I am a teacher. I am a student. I am limitless and so are YOU.
I am a woman who is on a mission to support people in becoming the fullest expression of themselves.

I moved to New York City in 2003 without a clue of who I wanted to be. My ticket to New York was teaching tennis at The Midtown Tennis Club. I was offered two group clinics and then I had to build my business. I made myself available 24/7 and before I knew it I was making a decent salary teaching tennis to celebrities, adults, beginners and everything in between.

After 2 years of working nearly 7 days a week, I was burnt out. I had no idea what I wanted to do with my life. I thought I had to “Build My Resume.” So the next logical thing for me to do was to get a “9-5” job. At age 25, it was the first time I had a ‘real job.’ However, I really didn’t like sitting behind a desk and had this inner knowing that I wanted to help people in a greater way. I just didn’t know how.

By the time I was 28, I had 10 jobs, no romantic relationship that lasted more than 6 months, and disordered eating. I was a borderline alcoholic and ran out of money. I was miserable trying to “fit in” the world.

I knew something had to change…

I began to search for answers within me instead of in the outside world. I became determined to end my misery. I hired mentors, spiritual teachers and began to understand myself. I embraced who I am and started taking steps toward what I wanted (even though it was different from what my friends were doing).

I secretly had a dream to be my own boss. I wanted to be creative, make my own schedule, have freedom and flexibility to go on vacation when I wanted to, and one day become a mother and work from home.

But I wasn’t sure if that was possible for ME. 

I knew I wasn’t the only one suffering and I wanted to provide tools and strategies for others to live their best life. 

One of my mentors said, “You don’t have to get it right, you just have to get it going.”

As I let go of fear and doubt and began to believe in myself, I took one step at a time. So, I put up a website, enrolled in coaching school, and learned how to grow a business as I went (I joke that I’m a recovering perfectionist).

I began to network with entrepreneurs, make new friends, and surround myself with people that I wanted to become. I learned about online marketing, SEO, and other business strategies. I pushed my introverted self out of my comfort zone. It wasn’t always easy, but I knew choosing the ‘old way’ of doing things was harder.

Today, I’m married, have a 4 year-old son, and am doing work I love on my terms. I am living my vision. 

I’m not sure where my passion for people and to make an impact comes from. Perhaps it was struggling with my inner demons and witnessing others be unhappy —  or if it was the sledding accident I had when I was 4 years old where I split my head open and got 50 stitches and thought my life was over — maybe I made the meaning that life is precious. Maybe it’s that my dad is a therapist and my mom teaches human development. Either way, I have a deep curiosity about the mind, self-improvement, and how we can change — transformation is the coolest thing ever!

I believe my purpose is to become the fullest expression of myself and to help others do the same. My intention is to help you go on a journey from feeling stuck to fulfilled. 

Tell me, what do you want to do with your precious life? 


Anna Goldstein is an NYU Certified Life Coach. Anna earned her BA in Psychology at Penn State University where she also played on the Division 1 Varsity Tennis Team. As a junior, Anna was a nationally ranked tennis player. Her experience as a competitive tennis player led her to understand “the mental game” of performing at a high level. She understands the necessary mindset to enable individuals to reach their potential.

In 2003, she began her career coaching tennis in New York City to beginners, celebrities, and intermediate/advanced players. Her experience as a tennis player and coach sparked her interest in helping people experience peak performance in their personal and professional lives.

She launched her first business in 2007. For the past decade, she has helped hundreds of individuals, leaders, and entrepreneurs around the world, continuously improving people personal happiness, confidence, self-esteem and business success.

Anna specializes in working with individuals and professionals who are ready to be empowered and make positive life changes.

Through the process of inquiry, she allows people to gain clarity and find solutions to challenges. Her cognitive behavioral approach is focused on changing thought patterns and creating new thoughts that enable you to take action in order to achieve your desired results.

As a student of psychology, new age thinking, meditation, Buddhist philosophy and yoga, Anna integrates these practices in her coaching style. Using mindfulness techniques plays a large role in her coaching style.

Anna believes the answers are within you and when you’re asked the right questions, you will discover the answers that align your actions with your goals. Having clarity of your vision is the driving force behind motivation and action to achieve results.

Her mission is to build self-awareness and empower people to live happier more fulfilling lives.

She lives in Brooklyn, NY USA with her husband, son and dog (Brooke).  In her free time Anna enjoys tennis, Iyengar yoga, meditation, ghostwriting, drawing, listening to music, traveling, learning and spending time with friends and family.

“Go consciously in the direction of your dreams.”

– Anna Goldstein

Charities Anna Contribues to: